ThoroughBid celebrates 5-year anniversary with fresh bonus incentives

 Image © Healy Racing

ThoroughBid are marking five years in operation as racing’s online auction house by extending their popular Point2Rules Bonus as well as offering a £5,000 incentive to yearlings sold in the November Sale.

 

The Point2Rules Bonus, which previously saw winners collect £5,000 for new connections, will now mirror that offering for consignors, while the Yearling Bonus, available for yearlings sold at the November Sale, will offer £2,500 to both consignor and purchaser of graduates that go onto win on debut at 2 or 3 years old.

 

Since ThoroughBid’s first sale on 12th September, 2021, the online platform has been a source of Graded and Group winners over jumps and on the Flat, with notable graduates including Belfast Banter, Maskada, Its On The Line, Thunderbear, Englemere, Gracchus De Balme, Grandero Bello and Desertmore House.

 

Launched as, and still, the only sales house who pay consignors within seven days of hammer fall, ThoroughBid has continued to break ground in the online sales space. Earlier this year, Midem De Berce became the highest priced British pointer sold online in the 2025/2026 season when the online hammer came down at £77,500 to Tom Malone.

 

 

- Hosted first online sale on 12th September 2021

- Introduced fastest payment service in global bloodstock sales of 7 days from hammer fall

- Introduced Point2Rules Bonus rewarding pointers sold who succeed under rules

- Introduced risk-free consignment, where consignors only pay an entry fee if their horse sells

- Sold black type winners under both codes including an international Grade one and success at the -Cheltenham, Aintree and Punchestown festivals

 

The £5,000 increase to the Point2Rules Bonus will come into play as of the October Sale, which takes place on Friday 23rd October. Alongside its bonus incentive and speedy 7-day payment for consignors, ThoroughBid will continue to offer risk-free consignment, where entry fees only apply to horses that sell, while a 5% agent’s commission is also paid out by ThoroughBid on lots making £50,000 or more.

 

Commenting on the anniversary, ThoroughBid Chief Executive Officer, James Richardson, said: “Launching an online-only sales house was a daring move, but it was well-received from the off and has grown in popularity every year.

 

“Our commitment to seeing consignors paid within 7 days from hammer fall is unrivalled in the industry, while our offer of risk-free consignment continues to ensure sellers aren’t wasting their time and money. We want to continue evolving an online sales house that reduces the pain points of bloodstock sales and makes buying and selling horses more efficient and accessible for everyone.

 

“We’re excited to increase the Point2Rules bonus to £10,000 and we’re proud to be supporting both the buyers and the sellers. We’re very grateful for all the support we’ve had over these first five years and look forward to continuing to offer a speedy and transparent service for the industry. Attention turns to our five-year anniversary sale on 30th September, where we are excited to be selling more quality stock.”

 

Trainer Emmet Mullins, who purchased one of his stable stars, Its On The Line, from ThoroughBid, said: "It's been great to see a new sales house like ThoroughBid emerge. We bought Its On The Line from there back in 2022 and the whole online process was very quick, easy and straightforward. He became a real flagship horse for the yard and we always keep an eye on their sales now.

 

"They’ve done well to introduce the Point2Rules Bonus too. It’s a great incentive that we always have in the back of our minds when looking through the catalogues."

 

- Active from October Sale onwards

- Now a £10k bonus, where £5k will go to the consigner

- Win on rules debut in the UK or Ireland (see website for T&Cs)

 

 

 

- Returning for 2026 November Sale

- £5k Bonus to be split £2.5k to consigner and purchaser